We have more than
years of experience.

About Cebuana Lhuillier Rural Bank

Your Partner Towards an Affordable Banking Lifestyle

Cebuana Lhuillier Rural Bank (CLRB) was established in June 1998 as the banking arm of PJ Lhuillier, Inc. Regulated by the Bangko Sentral ng Pilipinas, the Bank continues to serve the underserved Filipinos through its affordable and accessible banking transactions.

The Bank offers products, from savings, which cater to micro, small, and medium clients to loans which provide clients an array of facilities that they can apply to. A variety of other services offered are bills payment, load top-up, and money transfer.

Geared towards financial inclusion, CLRB has already established five (5) branches in the Philippines, with plans of increasing its footprint nationwide. The Bank is now widening its reach through its cash agent Cebuana Lhuillier with 2,500 branches and 20,000 partner outlets to make way for greater connectivity and accessibility.

The Bank is poised to achieving an ecosystem that empowers Filipino towards an affordable banking lifestyle. CLRB plans to overcome barriers to saving by educating, encouraging, and providing banking access to more of the unbanked and underbanked segment.

VISION To be the top enabler of digital banking services for the underserved Filipinos by 2025.
MISSION To build a financial inclusive ecosystem that empowers customers toward an affordable digital banking lifestyle.
PURPOSE To be part of the lifestyle of every Filipino

The Story of
Cebuana Lhuillier Rural Bank

Early Years of CLRB


The start of the journey towards an affordable banking lifestyle.

Cebuana Lhuillier Rural Bank, the banking arm of PJ Lhuillier, Inc. was established. The first CLRB Branch was built in Bacoor, Cavite.

Opened Nasugbu, Batagas branch


Expanding the CLRB Footprint.


Expanding borders.

Opened Calatagan, Batangas branch.


Revolutionizing the Financial Landscape

February 2019

Cebuana Lhuillier Micro Savings was launched to empower Filipinos to save for their future.

March 2019

Launch of the eCebuana mobile app.

May-December 2019

May: 1M Filipinos are now unbanked
September: 2M Filipinos are now unbanked
December: 3M Filipinos are now unbanked

December 2019

Top 8 Rural Bank: BSP Ranking based on total Deposit liabilities as of December 31, 2019. The Cebuana Lhuillier Rural Bank branch in Makati was opened.


Claiming Greater Heights

April 2020

Launch of the eCebuana Mobile App version 2.0 with enhanced features.

July 2020

4 Million Filipinos are now unbanked.

December 2020

Launch of 24K Debit card and partnership with BancNet and UnionPay for ATM and cashless payment features

March 2021

5 million Micro Saving account holder

Board of Directors

Meet the leaders who have enabled the mission in bridging the gap for a more financially inclusive Philippines.

Philippe J. Lhuillier
Jean Henri D. Lhuillier
Director and Treasurer
Edna D. Lhuillier
Dennis O. Valdes
Jose F. Balderama
Independent Director
Rufo Godofredo M. Atienza
Jimmy S. Ang
Vice President and Head of Business Banking